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Founded in Westminster, California, USA in 1956, the Premier brand gained instant acclaim for their innovative designs that were well constructed and stylish. Sooner after the production moved from America to Italy in 1987 where the brand continued to grow. A brand founded on a great passion for motorcycles has led to decades of dedication to research, technological innovation and an understanding of superior product safety.
Experience, innovative research, and advanced technologies have led to the success of Premier Helmets. Drawing on 60 years of continuous technological and product innovation, Premier is an international leader in high quality motorcycle helmets, with an industrial plan exclusively dedicated to the production of fibre helmets.
Renowned Italian passion is channeled into every element of the business, including the strategic dynamics of marketing, investments in resources, innovative technology and design, and obsessive eye for product safety. The development and global success of Premier lies in their maximum attention to minor details.